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Step into the festive world of Dutch celebration with Sinterklaas and his pieten. Set against the backdrop of the cherished tradition, this commercial captures the essence of the holiday season with whimsical charm and joyful anticipation.
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In collaboration with HEMA, Hotel L'amour and Better Call Sol, we had the pleasure of creating the pre-production, set supervision, animation, and visual effects for this commercial.
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This commercial is part of a two-story narrative. In this chapter, a young boy receives a plush Siepie, setting the stage for the heartwarming adventures to come. Don't miss the Christmas commercial, where the same Siepie battles loneliness, hoping to find a friend to play with.
HEMA Sinterklaas 2023
Pre Production - Set Supervision
Animation - Visual Effects
CREDITS
Client
HEMA
D.O.P.
Marc de Meijer
Exec. Producer
Ruud Kouwenberg
Storyboard & Concept Art
Joery Verweij
Visual Effects
Nina Blaauwbroek
Christiaan van Rhijn
Ruud Kouwenberg
Grading
Bart Voorsluis
Agency
Hotel L'amour
Director
Roel Boorsma
WhooHoo!
Exec. Creative Director
Stef Holtz
Sculpting
Evie de Visser
Lead Animator
Tim van Dulmen
Character Animator
Bas Raven
Roel van de Sant
Ruth Taylor
Sound Design
Earforce
Film Production
Better Call Sol
Edit
Erik Verhulst
VFX Supervisor / Technical Director
Bas van Bergen
Rigging
Thiago Valentim
3D
Christiaan van Rhijn
Bas van Bergen
Stef Holtz
Music
MassiveMusic
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