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Step into the festive world of Dutch celebration with Sinterklaas and his pieten. Set against the backdrop of the cherished tradition, this commercial captures the essence of the holiday season with whimsical charm and joyful anticipation.

In collaboration with HEMA, Hotel L'amour and Better Call Sol, we had the pleasure of creating the pre-production, set supervision, animation, and visual effects for this commercial.

This commercial is part of a two-story narrative. In this chapter, a young boy receives a plush Siepie, setting the stage for the heartwarming adventures to come. Don't miss the Christmas commercial, where the same Siepie battles loneliness, hoping to find a friend to play with.
 

HEMA Sinterklaas 2023

Pre Production - Set Supervision
Animation -  Visual Effects

CREDITS

Client
HEMA

D.O.P.

Marc de Meijer

Exec. Producer
Ruud Kouwenberg

Storyboard & Concept Art

Joery Verweij

Visual Effects 

Nina Blaauwbroek

Christiaan van Rhijn
Ruud Kouwenberg

Grading
Bart Voorsluis

Agency
Hotel L'amour

Director

Roel Boorsma

WhooHoo!

Exec. Creative Director
Stef Holtz

Sculpting

Evie de Visser

Lead Animator

Tim van Dulmen

Character Animator

Bas Raven

Roel van de Sant
Ruth Taylor

Sound Design
Earforce

Film Production
Better Call Sol

Edit
Erik Verhulst

VFX Supervisor / Technical Director
Bas van Bergen

Rigging
Thiago Valentim

3D
Christiaan van Rhijn
Bas van Bergen
Stef Holtz

Music
MassiveMusic

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